Social Media Campaign Director and Visual Creator

Since a very young age, I initiated my journey into the world of visual communication. I embraced photography as my core, consistently adjusting my artistic beginnings to the shifting times. With unwavering enthusiasm, I explored a range of possibilities to convey my vision.

I studied Advertising and PR, followed by Media Arts (UCM, 2011). After I pursued an international master's degree at EFTI, focusing on Conceptual Photography and Artistic Creation. And in 2013 I got a grant to study cinematography at the same school.

After completing my studies, I developed a strong fascination with social networks and their potential. I embarked on creating my initial personal photo/videoart projects, driven by a desire to share them with the world. The internet emerged as the perfect conduit to showcase my artwork.

I've directed commercials for brands like Levi's, Calzados Pitillos, or DIOR (among others) crafting campaigns that seamlessly integrate with social media platforms like TikTok and Instagram. With a strong social media presence and ongoing training, I specialize in these dynamic advertising initiatives. I have an eye for detail and a knack for understanding the pulse of online audiences.  I've been able to create content that not only captivates but also sparks meaningful connections.

I find immense joy in crafting content as CONTENT CREATOR / ambassador for various brands. This unique blend of roles allows me to combine my love for visual expression with my ability to connect with audiences in new and captivating ways

In addition, I extend my services as a (niche-) influencer, presenting products with authenticity and enthusiasm.

I've had the privilege of lending my creative vision to various brands that share my passion for authentic expression:

Canon Emea Pro, Canon Spain, Canon UK, MPB.com, Lomography, Hahnemühle, Peli Cases, Angelbird, Feelworld Monitors, Avisual and Sony Germany. This interconnected approach enhances my ability to effectively present these offerings while maintaining an engaging and genuine connection with my own audience.

This journey has allowed me to witness the power of imagery in shaping perceptions, building brand identities, and fostering engagement. As the digital realm continues to evolve, I'm excited to keep pushing the boundaries of creativity, reinventing storytelling for the contemporary age.

So, whether it's through the lens of a camera or the endless possibilities of social media, my mission remains the same – to create visuals that resonate, inspire, and leave a lasting impact on hearts and minds <3

Canon Emea Pro - Irene Cruz
Peli Cases @ Irene Cruz
Canon Spain - Irene Cruz
Canon Spain - Irene Cruz
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MPB - Irene Cruz
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MPB - Irene Cruz
Lomography - Irene Cruz
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Works as influencer / Content creator / TALENT

Canon

Sony

Feelworld

Avisual Pro

Peli Cases

Camera & Light

Teltec

Angelbird

Dior

MPB

Robisa

Lomography

SOCIAL MEDIA CAMPAIGNS FOR BRANDS / INFLUENCERS

Michelle Salas B

Dior

Skintist

Diamondfire

Bering

Levi’s

BBC

Pablo Brotons

DIM

Pitillos

YummyVintage

María de Juan

My socials

FILM CRITIC |CINEMA JOURNALIST

I love teaching!

I’m absolutely passionate about sharing my knowledge. Since 2014 I have taught workshops and seminars in specialized schools and universities in Mexico, Switzerland, Spain, UK and Germany: at Universidad Complutense, Universidad Juan Carlos I (Madrid), UAL of London, University of Darmstadt, Freie University of Berlin, EFTI Photo School, Art von Frei and TMF among others.

More info: About me

In 2020 I created a community on Patreon.com/irenecruz where I share my creative process, tutorials and BTS of everything I do. I also review the obstacles I've had throughout my career as a photographer and DOP so that others can learn. On the internet you can also find my courses on Domestika .