Last February 2020, just before the pandemic crushed our industry, I had the pleasure and honor of directing both the graphic and audiovisual campaign for the new collection of jeans from the well-known brand Levi's: The Sculpt® Line

I was contacted by the BEagency (Barcelona) to carry it out, relying on my blue tones and the elegant treatment I achieve in representing women's bodies. Although in my personal work they are often depicted nude, they are never lacking in purity and authenticity. Without a doubt, I know the female body well, understand it deeply, and explore all that can be communicated through it. Bringing out the unique beauty of each of them was my mission in this diverse and fresh campaign.

My models were: Alex Saint Ana Lapizarro Gazpacho Agridulce Camino Villa Marian Ávila Absolutely Khaoula

Its launch was on March 8, 2020, coinciding with International Women's Day.

The campaign concept was: "Mirror, mirror... I love you, but I don't need you." Women see themselves in many different ways throughout a day and a lifetime. None is better than another. You choose which one represents you. You decide what you want to see, how you want to see it. And when. And now what? Break the present.

This campaign was featured in several magazines: Elle, Neo2, Yo Dona, Vogue, Cosmopolitan, Vein, Metal, Marie Claire… etc.